In a sign of turmoil in Wendy Greuel’s campaign for Los Angeles mayor, her field director and three others resigned this week after an abrupt shift in strategy to turn out supporters in the May runoff against Eric Garcetti.

All four of those who quit were veterans of the high-tech operation used in President Obama’s reelection campaign. They specialize in mining data to target likely supporters and persuade them to vote, a crucial task in close, low-turnout elections.

Read the full LA Times Article.

Leave a Comment